Now. I’m absolutely bursting to tell you about the seed packets.
We’ve spent a lot of time this year, sitting on the studio floor, cutting out and stitching together what a dream packet would look like to us. We poured so much time and love into these packets and they are now just as we hoped.
The paper, which we spent an inordinate amount of time tracking down, when we did we were over the moon, it is FSC-certified and contains 40% post-consumer recycled waste and 20 % vegetable waste. It’s fully recyclable and compostable and moreover, it looks and feels great thick and luxurious, and has a beautiful freckle in it.
Then came the packet shape- that has changed a little too, it has a darling, petite closing flap- it’s so elegant. Next- the illustrations- I spent a good many of my evenings over the last year working on them to make sure every single one really reflected the beauty of the flowers contained within the packets. I think we got there. They look pretty lovely en masse too.
And of course, the backs- Paris has worked so hard on making the sowing instructions on the back really thoughtful and easy to use and the layout feels so airy despite being packed full of helpful information. Basically- we’ve stepped the whole collection up a notch, and once they’re in your hands, I hope you can feel our love.